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PR & Media Relations

Services

PR & Media Relations

In today’s competitive attention economy, effective PR and media relations require strategic insights and creative execution. We help clients create compelling narratives that not only garner attention, but also earn trust, shape perception, and drive impact.

Our team of media experts, including former journalists, is experienced at unlocking meaningful relationships and results across every segment of an increasingly fragmented media landscape, from international and broadcast outlets to industry and trade publications to influential and niche digital channels.

Our approach

Media relations

Strategic communications planning

Thought leadership promotion

Media monitoring and analysis

Media training and communications coaching

Stakeholder engagement

Change management

Brand storytelling

Maximizing earned media

We work in close partnership with client teams, including subject-matter experts and marketing professionals, to help them make the most of their media profile, leveraging earned coverage into multiple touchpoints that sustain momentum.

Bringing best practices to campaign strategy, analytics, and evaluation, we help our clients demonstrate the impact of their media footprint and connect the dots between PR results and organizational impact.

  • We see earned media coverage as part of a reputation building chain.
  • Maximizing media coverage is a vital part of our PR approach.

Latest work

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Arrow Precisely planned media launch primes crusading litigation boutique for success

Precisely planned media launch primes crusading litigation boutique for success

When two top-flight attorneys joined forces to create a values-oriented law firm with serious civil-rights and public interest commitments, Infinite engineered an immaculately timed, rolling media debut.
Arrow Bold young plaintiffs’ firm takes center stage in press

Bold young plaintiffs’ firm takes center stage in press

New litigation shop Keller Postman, formerly Keller Lenkner, sought recognition as “the new guard of the plaintiffs’ bar.” Infinite provided a full-press strategy to win it.
Arrow Am Law 100 firm transforms conference appearance into an elevated media platform

Am Law 100 firm transforms conference appearance into an elevated media platform

Through savvy media outreach, Infinite helped a major law firm squeeze maximum value out of a premier investment conference. One year later, our client still reaps the benefits.